MoHiM is a mobile game about periods. The word itself means “an effort” in Urdu and it spells out the acronym for Menstrual Health Management.
The player is challenged to maneuver a pair of undies to catch pads, while avoiding objects that should not be used to control menstrual flow, such as newspapers, leaves and rags. Based on the number of pads caught, the game rewards the player with myth-busting keys that are used to break common menstrual myths such as “you cannot bathe during your period” or “PMS is not real”.
Since MoHiM’s launch on the App Store many pads were caught with undies, several menstrual myths busted, many conversations started around periods, more than 30 news articles were written about it, partnerships were created with NGOs who are working on women’s health and most importantly, many many people, friends, family and strangers, became champions of change to support this bloody cause. We’ve had people talking about periods, learning about periods and laughing about periods.
Having created that first ripple on social media, we are now taking MoHiM to the bottom billion, people who live in the world’s poorest countries. Given that there are smartphones as low as $20 in areas where even toilets are a luxury, we have a window of opportunity, to reach the poor through their phones and use simple mobile games as tools for behavior change. The next version of MoHiM will be developed for low-end Android phones that have high penetration rates among secondary school girls in Kenya.
With our partners Femme International the game will be launched in three urban slums around Nairobi to educate and empower 3500 girls enrolled in secondary schools. This context-vigilant version will be have customized content, art and language suited for the East African countries. We hope that by taking MoHiM to countries like Kenya, we can educate, engage and empower girls who face the worst forms of oppression.